The Kiwi Challenge Foundation's primary grant arm will support ordinary New Zealanders with extraordinary ideas, with a specific focus given towards young people and the sport and outdoor field.

Submissions will be available to New Zealand community non-profits, charitable organisations and future New Zealand leaders affiliated with trusts or societies. They will be judged on how they fit to the KCF objectives, mission and vision, and the community benefit that will arise from the submission. Submissions will be required to demonstrate a clear plan to give back to the community.